Website Sounds : Music to the Ears

Allen Smith      – Raleigh, NC
123Triad: Web Design & SEO Company

Website Sounds : Music to the Ears

The influx of audio marketing in website design is not quite surprising. In fact, it is inevitable. Why?  The Internet by itself is considered a way of expression. Companies express themselves through the creation of their very own websites. Surfers have found ways to express themselves through blogs, social networking sites, emails, forums, and etc. Online marketers saw this need and they didn’t waste one single minute to convince everybody in the Internet world of the benefits of the use of streaming audio in websites. Although at the start, developers and users alike turned their heads the other way; the truth, as now realized by a majority, is that the use of audio is indeed a highly powerful marketing tool. It has become so effective that a lot of avenues for its applications are now being incorporated by developers in their website designs. For these web designers though, the option to choose whether to click the play button still is their strict guiding principle in the use of audio in their websites. By doing this, they are giving their users the right to choose when to listen thus respecting their privacy and preference.

Some of these applications can be seen in the following:

1. Introductions and greetings of a website as they showcase their site, products and services.  A welcoming voice makes the visitor feel comfortable and relaxed with your website.
2. Navigational Instructions of streaming audio presented in a clear and concise way provides directions to visitors as they make their way around your site.
3. Background of soothing music can enhance your ability to increase your sales and create an impression of friendliness. To save cost on this, one can use royalty free songs as the background music.
4. Audio testimonials with descriptive texts and photo provide credibility as you market your site and its products and services.
5. Audio notes on important and critical points of your websites such as order forms, payment links, account inquiries, and etc. would reassure visitors of these steps and procedures.
6. Audio logo along with brand theme and music or jingle reinforces brand building.
7. Playback of seminars, online training audio and audio articles in a professional narration are add-ons that can arouse the interest of your visitors and keep them coming back.
8. Thank You audio messages in emails will build loyalty and boost repeat sales.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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