Web Presence: Over-rated or Under-utilized?

Alwin Wright   – Phoenix, AZ
123Triad: Web Design & SEO Company

Web Presence: Over-rated or Under-utilized?

Business B.W. (Before the Web)
Before the dawn of the World Wide Web, advertising on tri-media (TV, radio, & print) was already an established means for businesses to spread their sales pitches to consumers. Images of products or logos in print materials, amusing commercials on TV, catchy musical jingles on radio: all these, even if seen and heard with only fleeting interest, are enough to leave an imprint in our subconscious.
That vague imprint or memory in consumers’ minds could be the difference between picking one item in a store over another, or patronizing the services of one business establishment over its neighboring competitor.
The Web: Medium for the New Millennium
The Web has become a new medium that businesses can take advantage of to preach their gospels of capitalism and consumerism. Not only is it a more dynamic and interactive medium that is capable of deploying and delivering expanded content and information. It also reaches a global audience heretofore untapped by businesses, especially the smaller, locally-oriented operations.
Never have businesses with online presence ever been as accessible to such a wide prospective consumer base as before. It’s now even possible for a major chunk of the sales cycle to be supported online and deployed via e-commerce. E-commerce by itself expands the benefits of the Internet by leaps and bounds beyond merely establishing a presence on the Web.
You Get What You Pay For
The early proliferation of free web hosting services with their own easy-to-use but hopelessly crude website “builders” and templates contributed to the rise of a generation of amateur web designers or webmasters — bounding with enthusiasm and self-styled artistry, but short on actual web design skills and the right philosophies.
An amateurish attempt at putting up a DIY (“do-it-yourself”) website could only give online visitors the impression of an operation out of a dingy garage. That would kill any chances of gaining access to international markets, or even major local engagements.
Let the Experts Do It
The greater problem lay in the wrong design philosophies and implementation of these commercial websites. Ill-conceived designs, lack of features, and poor content prevented these websites from becoming the online portals of marketing and financial breakthroughs that business owners had hoped for. It wasn’t so much a case of the Web’s promises and potentials being over-rated; rather, it was a case of the technology and opportunities involved being under-utilized.
This is why it is imperative for businesses that are serious about tapping the Web’s immense potential to seek the expertise of professional web designers. Businesses must learn to treat their forays into the Web with the same degree of seriousness, planning, and diligence as they would their real-world operations. After all, they expect it to significantly contribute to their companies’ bottom-lines.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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