WEB DESIGN FOR STEREOTYPICAL USERS

Joanna Cox    – NYC, NY
123Triad: Web Design & SEO Company

WEB DESIGN FOR STEREOTYPICAL USERS

Is there such a thing as web design for a stereotypical user? Probably not, unless we make the assumption that humans can be stereotyped the way we can with four-legged animals and insects.

The idea of “stereotype” suggests that something, or someone, can be made to fit a certain rigid label like Sophisticated, Average, or Clumsy. It is like putting a dove in a pigeonhole because that is where a domesticated one supposedly belongs, or putting office mail in a pigeonhole because mail can be treated like doves, or forcing a human into a pigeonhole because a human can be categorized like mail: incoming, outgoing, junk.

What would happen if web design is attempted for a user stereotype? To find out, let us create a scenario.

There has to be a definition for the stereotype first. But before it, there must be a direct personal observation on a subject in order to draw out some conclusions that can be the basis for a definition. If there are constraints to personal observation, there has to be a good amount of research on the subject instead.

Sounds complex, huh? Yup, because we are attempting a futile exercise on humans. But let us move on anyway.

Our observations or research findings (and educated guesses) are in. Now we define a stereotype for Sophisticated. It is the user whose wireless Internet connection clocks several gigabits per second, has a computer that can deftly handle high-definition graphics and audio, has cordless mouse, stores terabytes of data, downloads DVDs like he is downloading photos of Paris Hilton, and plays graphics-intensive online games like he is playing stand-alone Pacman.

We sit down to work on the web design for Sophisticated, our target audience. After hours of furious effort, the site is live on the Web. Days passed, but no visits from Sophisticated stereotypes.

We investigate. It turns out that species of Sophisticated do not exist. The people with high end computers and Internet connections use their gadgets for Flash sites, social networking, and Skype. Oh boy.

If there were a stereotypical user, the web design industry would not have bothered about a notion like “custom web design”.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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