Web Design for Small Businesses

Paul Morgan       – NYC, NY
123Triad: Web Design & SEO Company

Web Design for Small Businesses

It’s no secret that small businesses thrive on the internet, whether the owners like it or not. That’s why even the smallest, most obscure outfits have a website. But it’s not just about having one. Your website is your chance at making the right impression and gaining a solid customer base. After all, 70% of Americans are online—that’s a market definitely worth tapping into. This guide shows you how to put together a small business website that’s really worth your money.

Getting started
Start by getting your own domain name. A site that reads www.yourbusiness.com is far more professional than www.yourhost.com/yourbusiness. Make sure to get a decent host with good bandwidth and reliable tech support. You can get your domain registered for several years for as little as $50. An extra $5 or so monthly will get you a unique IP address, which gives you more administrative control.

Your content
It won’t hurt to get creative, but there are some things that a site just can’t do without. For a small business, there are two: an About Us page and a contact page. Your homepage is like a five-second introduction; the About page is where you get into more detail about your business.

The contact page is one of the most important yet often overlooked parts of the website. Make sure to put in real contact information—a street address, a working phone and fax number, and an official email address. This proves that you’re a real business and not just some college kid working out of their basement.

Brand recognition
In small business web design, the first goal is always branding. You have to design your site so that it accurately reflects what you do and what you have to offer. The key is consistency: if people see the same image throughout your site, they’ll come to associate it with your business. So don’t play around too much—stick to one effective scheme and let your business speak for itself.

Online marketing
Once everything’s in place, you’ll want to get word around about your site. Start by getting your site listed on popular registries, such as Dmoz, Google Maps, and Yahoo Local. Then do some search engine optimization (SEO) by inserting search keywords on your title tags, submitting relevant articles to directories, and work resource links into relevant pages on your site. It may take some time, but with the right techniques, you’ll be getting steady traffic in no time.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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