Understanding the Roles and Workings Of an Optometry Website

Jeffery Bryant    – Raleigh, NC
123Triad: Web Design & SEO Company

Understanding the Roles and Workings Of an Optometry Website

There is simply no reason not to have a well designed optometry website.  A website does not need to be elaborate in order to be very effective as long as the primary information that is included is who you are, why you are the right choice, and the means to contact you.

A website is only one facet of the entire marketing strategy, however it is a very big piece that creates a uniform cohesiveness for the image and function of your entire practice.  However there are many advantages to creating your unique professionally designed optometry website.

The first and most talked about is your website functioning as a very effective marketing tool.  This tool can control the entirety of your optometry practice’s image.  If someone is referred to you, the first thing many people do is look you up online to find out more about you.  If you do not have one, they will move on to the next name on the list.

The second function of your optometry website is overall office utility.  You can use it to streamline many of your daily office functions such as communication between potential customers and your office.  Since you provide your areas of practice, contact information, and directions your office staff will not have to deal with the daily phone calls requesting basic questions.

The most important pages on your website includes your staff profiles and contact information.  Other information which is important but not as critical are items such as:

•    relevant articles
•    favorable press
•    achievements/specialties/awards
•    list of FAQ’s
•    helpful links
•    patient documents to fill out before they come into your office, so they do not have to come in early to do so.

Finally, here some basic missteps that many optometry website have made and continue to make.  The main mistake is designing the website on your own.  You are an optometrists not a website designer.  You should let professionals do what they do best.

A second fairly common mistake is burying the contact information so that it is not easy to find by first time and returning visitors.  Another common mistake is to make the website to photo-heavy which dramatically increases the time it takes for each web page to load.  If it takes to long, then your visitors will just go somewhere else instead of waiting.

A final common mistake is an “under construction” sign.  If a page does not work properly, simply delete the links to the page until it is ready.  These types of signs make the website and the practice that it is representing look very unprofessional and is not taken as a sign of progress or growth.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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