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Reasons Why Connecticut Brewers Should Have a Simple Web Design

August 8, 2009  

Jermaine Gonzalez  – Raleigh, NC
123Triad: Web Design & SEO Company

Reasons Why Connecticut Brewers Should Have a Simple Web Design

It is said that simplicity signifies the magnanimity of the soul. In web design, the important of simplicity cannot be overemphasized. Most brewers think that having a ‘flashy’ website is the best way to attract customers. The truth is such websites are viewed as adware by the web surfers and by search engine robots. Another thing web surfers hate is visiting a website where they are expected to interpret what the brewer is trying to say – there are many websites to choose from and they will just move to another website.

If brewers in Connecticut were to use well-trained and experienced web designers, they would be advised to keep things simple. However, if a brewer has doubts about the experience or expertise of a web design team, it is up to him/her to give advice on how the website should be.

Elements of a website that make them complex include pop-up windows and adverts, background music and high-tech clutter. Although the websites of Connecticut brewers should be attractive if they are to have an edge over the competition, it is human nature to associate an exaggerated website with an exaggerated product.

Benefits of simple website design

To the visitor

Having a simple website design has benefits to the surfers, the brewer and the designer. A simple web design means that the page will load faster. Graphics and pop-up windows take up a lot of memory and users will just move to another website if the one they are on is too simple. Simple websites are easy to navigate, they are clear and they are easy to scan. All these factors will ensure that visitors come to the site and it will guarantee return visitors.

To the brewer

To the brewer, the benefits of a simple design include the fact that the design process will be quicker, the website will be easy to maintain, the website will be easy to redesign and simple websites will require less server disk space and bandwidth. All these advantages serve to lower costs to the Connecticut brewer. Another advantage is that simple websites will work on different platforms and browsers. Although there are many new browsers and platforms with the advances in technology, many people still use the old versions and putting too much on a website may mean that the content will not be compatible with old platforms and browsers.

To the designer

The benefit to the designer is that when a website is optimized and there are many visitors, word will go round about the design team and this will lead to return customers and new customers.

General benefits

Background music is a no-no because different people have different tastes and it slows down the loading of the page. Background music also repeats every time a page is changed, something that can be very annoying.

High-tech clutter diverts attention from the reason the website was created in the first place. Although having an attractive website is important, careful use of color and having an interesting content should replace excessive use of graphics.

Pop-up windows and unnecessary adverts should not be in a Connecticut brewer’s website, they slow down the system and the money they bring in is by far less than the money they will lose the brewer.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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