Logo Design for Websites

Paul Morgan       – NYC, NY
123Triad: Web Design & SEO Company

Logo Design for Websites

You’ve heard about web design and its role in branding, but that’s not all it takes to make your mark. Company logos are a crucial yet overlooked aspect of corporate identity. With over 100 million sites online, it’s even more important to have a logo that people can associate with your business. This guide shows you seven key elements that make up a good website logo.

1. Simplicity. Website logos should be strong and subtle. That means no unnecessary elements that clutter the image and get in the way of your message. Every element should say something.

2. Boldness. Few people really take the time to inspect your logo. Make it so that the image can be seen and understood at first glance. Use text only when appropriate—if something really needs to be said, consider adding a tagline.

3. Context. Your logo should look appropriate for your business. Although symbolism can be helpful, reading too deep into the image can make your logo seem contrived or far-fetched. Step out of your role as designer and think of how it would look to a casual reader.

4. Consistency. On most websites, the logo appears next to the company name in the banner and sometimes the major pages. Make sure it doesn’t clash with the visual effect of the business name. If you’re using text, try to use the same typeface or match it as closely as possible.

5. Readability. Some websites also have a tagline, a short line or phrase that sums up the business. When the tagline appears next to the logo, make sure it’s readable and fits in well with the image. As a general rule, the tagline text should be half the size of the logo and appear close enough so that the two look like a single element.

6. Clarity. A good website logo focuses on the overall effect rather than the little details. Unless they’re vital to the message of your logo, avoid intricate textures and patterns—they’ll only look messy from a distance.

7. Versatility. Every website needs an occasional update, and your logo must be usable in every version. Create one that looks good both in color and black and white. Keep a raw copy of the logo so you can adapt it to site changes as needed.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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