The Importance of Design Simplicity for Business Websites

Andrea Mitchell   – NYC, NY
123Triad: Web Design & SEO Company

The Importance of Design Simplicity for Business Websites

People care more about web designs than search engines. While search engines will not index a website for its great layout, but for the content, people will forget the website that has nothing distinctive about it. As with the nature of people, we are more visual. If you are a serious online entrepreneur and want to have a website that sends the right message to the visitors, you must know that there are some web design techniques simply inappropriate for a business website.

There are many elements of web design that screw up a business website. Many are simple bad practices, other purely ugly and useless. For an unknown reason business websites with really bad web design are still fashioned every day.

Many web design companies promise websites that value the web standards, are usable and search engine friendly. Definitely that’s how any website should be. But these are simple tools. A professional company will mention them, but it will also let you know how a website will increase revenue, reduce expenses, bring more customers and so on. A professional web design firm will not design a website in an instant but come up with a design after understanding your corporate values, after analyzing the target market and respecting your brand image. Those are the things you should care about when you choose a web design company.

One of the worst web design techniques is to use Flash instead of text. Web designers have fallen in love with Flash, but that will do a website no good: it increases the size of the page and it is not search engine friendly. Flash is great for music bands, movie sites and other sites that need to have a good impression. Business websites need to have reliability and customer support. There are some amazing Flash creations on the web, but the most are simply annoying, useless and visitors just hate them.

Small text could also be really annoying. If people can’t see your message, they’ll just go away, eventually to your competitors. Another bad web design practice is using too many images and animated buttons. There’s nothing worse than a website that twinkles and gets you dizzy while you try to find your way to the information through a bunch of flashy banners, buttons and useless pictures. Many web designers still use background images.

It takes a real web designer to develop simple web pages that are both appealing and simple. Simplicity in web design is not the same as non-appealing. Simple websites could be well-designed, elegant and bring other important benefits like loading faster, easier to scan and easier to navigate, quicker to design, build, redesign, maintain and require less server space and bandwidth.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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