Graphic Aspects of Websites – How to Get Them Right

Alwin Wright   – Phoenix, AZ
123Triad: Web Design & SEO Company

Graphic Aspects of Websites – How to Get Them Right

While functionality and accessibility are without a doubt critical to your web sites popularity with users, the graphic aspect of design has a large part to play as well.

Your website is an extension of your company’s branding and marketing campaigns, and should reflect this. Here are a few graphic design for website tips that will help you make the right graphic design choices for your site:

• While blues and grays are considered good choices for professional sites, your corporate colors should be the main influence when choosing a colour scheme.

• Make sure your colour choice compliments your logo.

• When using colour, its often better to use it as an accent, surrounded by lots of white. This gives a professional, crisp and clear appearance to your site.

• Font colour on a white background also need not be black, which can be harsh. Charcoal, navy blue or deep red can all work, as long as there is good contrast between your background and the text.

• On the topic of fonts, choose wisely! Make sure your content is written in a clear, easy to follow and common font, which will display correctly on the majority of computers. Headings, buttons and navigation bars can be a little more creative, but should still be easy to read.

• Build your template first. Once you are happy with the template layout, it’s easy to customize each page accordingly. Templates generally have all of the parts of a typical completed page included, with a “hole” in the middle for your content.

• Items you may want to include on your template are a masthead, top navigation menu, left navigation menu, search function and, if you are allowing advertising, space for advertisers.

From the above list, its easy to see a recurrent theme – simplicity and minimalism work, ornate, chaotic sites generally do not.

So, by keeping it simple, and avoiding the temptation to over populate your site with graphics, use riotous colour and illegible fonts, you make it easy for visitors to view and follow your site and its message, which ultimately, is what your site is designed for, isn’t it?

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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