ENGAGE YOUR VISITORS WITH CONTENT

Allen Smith      – Raleigh, NC
123Triad: Web Design & SEO Company

ENGAGE YOUR VISITORS WITH CONTENT

Custom web design should set its sights on engaging the target audience with real content, not on layout and graphics alone. Sure, superb layout and high-impact pictures have their own place in custom web design, and that is, catching the undivided attention of your site visitors so that they can be gently enticed toward the meat of the site: the content where the visitor obtains real value.

Look at a fashion show. People are drawn to it because of the fanfare that precedes it, like ads in broadcast and print media, and their interest is sustained when they finally come to the show because of the creative programming, the ambience of the venue, the trendy music, the suave emcee, and the gorgeous models selected to don on the latest apparels in a fashion designer’s collection. But all that is just bells and whistles designed to bring customers to the real content: the fashion designer’s products — the clothes that customers buy and use.

The clever fashion designer spends her greatest effort on the merchandise, the apparel that will ultimately be in a customer’s possession, to make sure that the customer will look at it with eyes wide in amazement, crave for it with a heart full of desire to possess, and pay for it with the self-assurance that the value of the merchandise is much more than the amount paid.

You who are in the custom web design field can take a cue from those in the fashion design field. Let bells and whistles be a means to an end, not the end itself. The fashion designer is happy when people admire the show and the models, but that is not the desired end-result. The designer is happier when people take a serious look at the products she spent hours in designing, and make a decision to buy.

If the fashion designer has in mind young female professionals as her target customers, she designs outfit that caters to the tastes of that group, not a fashion show. That is the only way she can really engage her potential customers with her products.

The same principle applies to custom web design.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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