Designing Children’s Websites

Allen Smith      – Raleigh, NC
123Triad: Web Design & SEO Company

Designing Children’s Websites

Children are getting more web-savvy by the day, and many businesses are tapping into this new market by putting up kid-friendly websites. But children are a completely distinct audience. They may have the same level of comprehension as most adults, but they don’t have the same buying power, needs, or preferences. If you want a site that really communicates to kids, here are some features you should consider.

Easy access
Recent tests show that the average kid can find his way around sites like Amazon and eBay better than the average children’s site. That’s because commercial sites have mastered the art of simplicity. Kids, like most web users, want fast, easy access to everything. If they don’t find what they need on the first few clicks, they’ll go looking somewhere else.

Bright colors
Kids are very visual, and the best way to attract them is with colors that brighten up your site. The three-color scheme still applies, but you have more freedom to use contrast and boldness on your pages. You may want to avoid complex tertiary colors, as kids prefer colors that they can recognize and relate to. Take your cue from the web color codes—if it’s not in the web-safe color list, it’s probably too complex for a children’s site.

Simple content
It goes without saying that children’s sites have to have age-appropriate content. Kids can be surprisingly keen when it comes to reading online—they can tell when the text isn’t written for someone of their age. Avoid long words and industry-specific jargon. If the word has more than four syllables, there’s probably a shorter word you can use in its place.

One-fold layout
The same study showed that children seldom scrolled web pages. That means any content below the fold is basically useless. Make it so that all the relevant material, as well as links to other pages, can be viewed within a regular frame size. Screen sizes differ, so a good guideline is to match the smallest screen size available. A width of around 800 pixels should be enough for most users. On larger screens, the unused area will be seen as white space, so it won’t interfere with your design.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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