Design Your Website To Suit Your Business

Joshua Texeria   – Raleigh, NC
123Triad: Web Design & SEO Company

Design Your Website To Suit Your Business

There’s a big difference between personal and business sites. That we all know. However, have you realized that there is a very big difference between websites depending on the type of industry you are in?

You can test this if you want to. Google law firms, and click on a few results. You’ll notice that they use muted tones, horizontal lines, understated logos and graphics, and conservative language. Now look for teen sites. Riotous colors, animations, lots of colour, text that incorporates slang.

Notice the difference? These sites are probably both business related, however, they have designed their sites to suit their market. Lawyers know their clients expect solid, staid, trustworthiness, and that’s what their design says. Teenagers however, just want to have fun, so sites aimed at them use fun elements.

Industry Similarities

The same principle applies across most industries. For example, if you look at construction industry sites, they feature similar content across the board.

Real estate sites are another prime example. Nearly all of them have an about us page, a news page, and a page displaying current properties for sale or to let.

Differentiation

Because you are somewhat bound to the industry norms as to what your type of site should contain, and to a degree, how it should look, you may think there are no opportunities to differentiate your site from the masses. There are however many ways you can conform to your industry norm, yet still create an original site. Here are a few:

• Create a downloadable tool, or set of tools, that would help clients in your industry. For example, a real estate agent could create a mortgage payment calculator, or a calculator that tells you what mortgage value you qualify for.
• The same principle applies to documents. Create and upload useful, original documents your clients can download and use.
• Write and upload original content regularly. Include opinions on industry developments, news about your company, and information on charities you sponsor or updates on large projects you are busy with.
• If your business is a service provider, for example a computer repair shop, create and upload a how to video that users can view, showing them, for example, how to replace their memory or similar simple tasks.

Websites tend to be the same across an industry sector because companies have found a formula that works. It makes sense to stick to that formula as much as possible, but make sure that while your site conforms, your content surpasses the competition!

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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