Design Principles for Your Website

Trevon Perez     – NYC, NY
123Triad: Web Design & SEO Company

Design Principles for Your Website

While web design is without a doubt a category of design all by itself, it does borrow heavily from graphic design and conventional art, and many of the principles that apply to those fields apply to the graphic design aspect of designing your site too.

Here are just a few of the conventional design principles you’ll want to bear in mind when designing the graphic elements of your site:

Lines

The lines of your site will have an impact on the mood or tone it sets. Horizontal lines are conservative and traditional, vertical lines create some activity on your site, and diagonals, or jagged, broken lines create a definite feeling of movement and activity on your page.

Matching the line, and the feeling it creates, to the site you are designing is therefore very important – a conservative site for a law firm for example would not be suited to lots of diagonal lines, while a site aimed at teenagers could probably handle whatever you chose to use!

Balance and Emphasis

It’s important, in design, to make sure that a page, or in fact whatever you are designing, has a feeling of balance. Using symmetry can achieve this, but you can also balance strong objects or colors on one side of page with a complimentary object or colour on the other.

Emphasis on the other hand is created by making an object stand out. Deliberately setting it apart from other items, creating an imbalance, is one way to do this, as are making it larger than the rest, or a different colour or shape. Anything that makes a single item different will emphasize it, and draw the eye towards it.

Color

When we talk color for websites, the conversation could go on for a very long time! Color is a very important aspect of a website, and it should be used with care. Lots of clashing colors will create a chaotic environment, so it’s usually safer to create a site where neutrals (white, grey and black) are the predominant shades, and color is used as an accent.

By the same token, it’s easier to blend shades of one color on a site than it is to try and make two or more separate colors coexist in harmony on your page!

Perspective

Since websites are a two dimensional display, creating a sense of depth has a lot to do with perspective, and manipulating space. Adding a shadow to a heading for example creates the illusion that it is in front of the background. Similarly, placing one item on top of another makes it appear to be in front. Play with space and perspective to create the illusion of a third dimension on your site.

These are very basic building blocks of design, and there are many other factors, tips and tricks you can use to create a visually appealing space. Do some research on the topic, look for effects you like, and even those you don’t, and you should come up with some really great design ideas!

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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