Is a Custom Web Design Superior to Free Templates?
November 1, 2010
Adam Anderson – Phoenix, AZ
123Triad: Web Design & SEO Company
Is a Custom Web Design Superior to Free Templates?
Anyone who makes the decision to develop a website will be faced with a major decision. Do they want a custom site or one built from a template. Both types of site have their merits, but determining which one is the best can be a source of frustration for the business owner. Templates offer a fast solution to not having a website, but a custom site offers a unique page for visitors, which may bring the business more credibility.
Templates offer one major benefit over a custom designed site in that they cost less to develop. This is typical because the layout is already set and does not require the designer to use any creativity. It takes the designer less time to code since it is basically just a “fill in the blanks” design. The downsides with this type of site quickly become obvious. There will be any number of sites on the internet that will look very similar. With a site that does not stand out, the page may not attract as many viewers or may lose credibility. In addition, these template sites are not customized for the individual business, which means they may not highlight selling points of a unique business.
The price of a completely custom site may seem like too much for some small businesses, but there are selling points that can offset the cost. A custom site gives the business the ability to stand out from other related companies. This is a good way for a business to avoid getting lost among the other companies out there. A well-done custom site can itself be a major attraction for customers. These sites can also be customized to show up more frequently in search engine returns, while templates may be filtered out. Custom sites can be used to highlight the things that make a certain business unique. Rather than looking like every other site out there, a custom site lets the personality of the business owner shine through.
When it comes to starting a site, or updating an old one, saving money can be a major factor. But as with many good things, a custom site pays off in the long run. A business with a custom site can take pride in what they have and increase their earning power down the road.
123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.
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