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Creating a Physicians Website With Risk Management and the Practice in Mind
August 3, 2009
Lorenzo Hayes - Phoenix, AZ
123Triad: Web Design & SEO Company
Creating a Physicians Website With Risk Management and the Practice in Mind
Internet research has shown that patients who scour the web for any type of health care information, tend to use the information from their doctors website above any other source of information available.
As a physician it is critical to utilize your website not only to share various health care information, but also include supplemental communication with all of their patients. As physicians continually create their own websites, standards, guidelines, and even liability are continually growing concerns.
As physicians provide more and more information online creates a large amount of responsibility in both the legal and ethical realms. If for some reason your website provides inaccurate information to the public, you are open to both legal risk and liability.
Here are some tips to keep in mind when designing and maintaining your physicians website.
1. Create a Website Review Council
This is an internal group which should review the content that is currently or to be added to your website. This will ensure accuracy and proper usage of the website along with maintaining permissions to publish any content that you have gotten from other sources. They should also make sure that the information on your website follows all applicable guidelines such as those provided by reputable ehealth organizations such as URAC.
2. Create a Privacy Policy
You must make sure that your website is able to safely collect personal medical information online by using both firewalls and encryption applications. You should also create and follow an independent privacy policy that should at least be reviewed by a lawyer if not written by one.
3. Create a Consultant Website Review
It is very simple to minimize your professional liability by subcontracting out reviews and content creation to outside organizations that have experience in ewriting specifically in the field of healthcare organizations.
4. Get Insurance Coverage
It is much safer to obtain insurance coverage or rider to cover the liability associated with the website itself. These types of insurance policies of becoming very common and much less expensive then one might think. A well designed website will bring in so many new patients that these benefits largely outweigh the costs.
To stay ahead of current trends, it is critical for any physician or other health care organization to stay aware of all e-risk related issues. This means that you must remain proactive is not only addressing but managing these types of issues and make intelligent and informed decisions to ensure the you limit the liability risk associated with a medical website.
123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.
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