Corporate Blog Design

123Triad Web Design & SEO Company

As of last year, 54 of the Fortune 500 companies were running corporate blogs. It’s not very surprising—with more and more people doing business on the internet, corporate blogs play a big role in establishing your online identity. But there are rules to corporate blogging, and like any other site, it all starts with a good design. If you’re planning your own corporate blog, here are some tips to help you get started.

Keep it simple. The main difference between a blog and a website is content. Corporate blogs are meant to be heavy on content, and your goal should be to draw attention to it over the visuals. Stick to smart, simple designs that make the text stand out. As the rule goes, don’t use more than three colors on the page, and keep the fancy graphics to a minimum.

Match your corporate identity. Readers have to associate whatever you write with your business. Your corporate blog has to have the same look and feel as the rest of your site. It’s okay to add some variety, but make sure people can still make the association. At the very least, use the same colors, logo, and typeface as the other pages.

Use readable type. It’s really easy to get creative with a whole book of fonts at your disposal. But remember, your goal is readability—and no one has the patience to read a blog that’s barely legible. Save the fancy type for headings and images, and use a simpler font for your main content. The more common it is, the easier it is to integrate into browsers.

Make it navigable. One of the goals of corporate blogging is to make your site a source of information. To do that, you’ll need to make the information readily available to readers. Once you’re tapping out regular content, find a way to keep it accessible from anywhere on your blog. That way, visitors can find what they need at a single click.

Don’t stuff the sidebar. On a blog, the sidebar is a small section on a side of the site where you put in extras—links, archives, ads, or a comment section. But while this is certainly useful, some people use every available widget and end up with a messy sidebar that clutters the entire blog. Fill your sidebar only with the things you need, and make sure it doesn’t distract the reader from the main content.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified web designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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