Color Theory in Web Design : 123Triad explains its importance

Joshua Texeria   – Raleigh, NC
123Triad: Web Design & SEO Company

Importance of Color Theory in web design

It is well known that different colors have different effect in our feelings. Some make us feel calmer and some make us more aggressive. The designers’ main goal when they create websites is to attract viewers, make them feel comfortable while viewing the site and make them potential customers. That can be achieved with a nice design, pleasant to the eye, not only functional but also with a nice and balanced color combination. When designers start to build their design they should always have the color theory in their mind. It is as important as the actual content of the website, to say the least.

Color theory is not new. Wherever design is present, in any form, so is color theory. However, what is new is the adjustment and proper use of the color wheel for web designing. The color wheel is a wheel that has the basic colors on it and it can be a great tool in the hands of a designer, in order to achieve the best combinations. There are different color schemes that you can choose from, with the help of the color wheel. Such is the monochromatic scheme which is the selection of only one color. That means that the website will have only one color in different tones and shades. Then there is the analogous color combination which is the selection of colors that are next to one another in the wheel. Usually the middle color is the dominant and the next are used in the details of the site. Additionally there are the complementary colors, which is the selection of colors that are opposed to each other in the color wheel and can be used similarly as the analogous scheme.

By understanding the color theory we understand how to properly combine different colors, since picking them out randomly will probably cause great stress to the users. A fully functional and accessible website with a bad color combination that make people dizzy or make them lose their focus, is simply not functional after all. Smooth color combinations will definitely enhance the viewers’ visual experience and will make them eager to come back.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

Related posts:

1. Website Designers Know How to Color Jeffery Bryant    – Raleigh, NC...
2. WEB DESIGN – COLOR SCHEMES Dhiraj Mishra. 123Triad: Web Design...
3. Using Color Schemes Andrea Mitchell   – NYC, NY...
4. The Importance of Color in Graphics of Web Pages Trevon Perez     – NYC, NY...
5. Tips on making logos : 123Triad California explains Joshua Texeria   – Raleigh, NC...
6. Web Site Color Tips Ensio Matthews    – Phoenix, AZ...
7. Web Page Color Tips By – Dhiraj Mishra 123Triad...
8. How to Avoid Common Web Design Mistakes – 123Triad explains Paul Morgan       – NYC, NY...
9. Importance of typography in web design : 123Triad explains Ensio Matthews    – Phoenix, AZ...