Color Psychology in Web Design

Chris Elliott, Raleigh NC
123Triad: Web Design & SEO Company

Color Psychology in Web Design

Color is a powerful tool in any creative field, and web design is no exception. The colors you choose for your site can speak volumes about you and your business. Studies show that people associate site colors with specific characters or personalities, and often make assumptions based purely on the site’s color scheme. For small online startups, this can be a great way to establish online presence and build a corporate identity. Read on to find out what your colors really say about your business.

Red:
Always an eye-catcher, red is often associated with energy, authority and action. It doesn’t always work as a main color, but rather as an accent to less powerful shade. Use it to supplement a white, black, or neutral theme.

Yellow:
Depending on how you use it, yellow can make your site appear positive and inspiring, or weak and delicate. The wrong shade can also be harsh on the eyes. Pastel and ochre shades usually work best for business websites.

Green:
This is a popular choice for businesses who want a friendly, down-to-earth image. A light green page is soft and relaxing, while a darker green can suggest luxury and elegance. It goes well with soft pastels such as pink, peach and lime.

Blue:
Blue is the color of choice for companies that mean serious business. This color is known to increase productivity and portray a no-nonsense attitude. Make sure not to overuse it, or your site will look dull and plain. Use a lighter shade for a more casual atmosphere.

Purple:
Often considered an exotic color, purple is rarely used in business because it’s hard to combine with other colors. But if you can pull it off, it can give your site a unique appeal that says you’re fun, creative, and able to think out of the box.

White:
White is a favorite among minimalists, as it offers a clean slate that goes well with pretty much any color. Many consider it the “safe” choice for designers who don’t have an eye for color schemes. Use vibrant colors to play up the contrast and provide a focal point for the page.

Black:
Next to white, this is the most color-safe option for web design. A black page conveys elegance and mystery, but can also be made to look dark and foreboding. Black is great for setting certain moods and bringing out the color in photographs.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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