Boost Your Sales Thru SEO (A Website’s Key Performance Indicator is Sales)

Tiffany Ogren – Raleigh, NC
123Triad: Web Design & SEO Company

Boost Your Sales Thru SEO (A Website’s Key Performance Indicator is Sales)

Everyone seems to be scrambling to stay on top of Google’s search results listings nowadays. Some do succeed but some fails in this area. The reason is pretty obvious, the higher your rank is the more chances you have for your site to be visited. And the rest is history.

Here are some tips in website designing that will work better for websites from search engine ranking perspectives.

• Aim for a simple and clear navigation. Try to keep internal pages within 2-3 clicks from home page.

• Make use of the right keywords and phrases. Your site will be easy to find by using relevant keywords and just the right keyword density.

• Do not resort to splash pages. This will prevent your internal pages to appear in the search engine index. Remember that a homepage should include target keywords and links to important pages.

• Avoid duplicate content. Make sure that all your pages have unique content and are well-written. Poorly-written contents, not relevant and not regularly updated will make your site unfriendly to both search engines and users.

• Avoid using frames on your website because it causes difficulty in navigation and some softwares cannot read frames.

• Do not present important information in Flash movies or in images. Web spiders can’t read the text embedded in the graphic image or Flash.

• Say “Yes” to the use of Meta tags on each and every page of your site. Good descriptions in the Meta tags can appear as short snippets in search pages beneath your page title.

• Use CSS (Cascading Style Sheets) instead of HTML tags because they are more effective and efficient.

• Ensure that the URLs of your site are search engine friendly. With clean URLs, the search engines can distinguish folder names and can establish real links to keywords.

The SEO (Search Engine Optimization) is a highly efficient method by means of which you can reach a prominent position of the website in search engines. But the question here is does it guarantee conversions? Ranking high in search engines is important, but the key performance indicator in a website is to generate leads – and ultimately sales.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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