How to Achieve Simplicity in Web Design

Adam Anderson    – Phoenix, AZ
123Triad: Web Design & SEO Company

How to Achieve Simplicity in Web Design

While many web designers agree on the need for simplicity in web design, there is little agreement on the same may be achieved. Generally one can minimize anything that would appear to constitute noise on the site. This refers to all the visual elements that may not be adding any significant value on the site.

Simplicity is not something that should be left to the final product. Rather the designer needs to think about it at every opportunity and phase as they design the site. Aspects that appear quite obvious will be easier to identify and eliminate though the same may not be said in regard to hidden visual noise.

While working on the layout, one should weed out all irrelevant areas. If deciding the relevance of items on the site seems to be a problem one may arrange them in order of importance. The less important ones should be weeded out. If services can be merged and taken care of under a single title or thumb nail, this would be more effective. Sometimes it may be necessary to consider each and every item that one uses in the design. This includes not only lines but also shapes as well as words. The role of these items as well as color must be also be examined in relation to the kind of message they are communicating.

Another way from which to approach the issue of simplicity is in terms of value addition. If elements are used in a site, it is because they add value to the site. Where elements appear only because they enhance the beauty of the site, these should be eliminated. Decorative elements not only crowd the web page but also contribute to increased visual noise. This may prove a nuisance to visitors who could easily be distracted from seeing the actual page.

Essential and non essential elements on the site have been classified as data ink and non data ink in some quarters. Designers are encouraged to classify the elements they use in the site in these two groups. If the designer uses more non data ink, the result will be a design that is less effective. To encourage simplicity therefore, more data ink must be used. Designers must jealously guard the ratio between these two ink categories to ensure that they attain simplicity in their sites.

To enhance simplicity, a designer can choose look at several items on a site. These could tonal changes, many edges as well variations in terms of color, lines and shapes. These items feature prominently on many sites. In reality, they add very little value to the site. In contrast the site logo and the navigation button are not only more effective but also occupy less space on the site. The designer could do well to remove more of the non relevant elements while focusing on only those items that add value. Grouping information in terms of hard data and soft data could also help. This refers to facts and communication aspects respectively. By paying more attention to the former one will aid the urge for simplicity on the site.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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