7 Things that South Carolina Doctors Should Have on Their Web Sites

Lorenzo Hayes    – Phoenix, AZ
123Triad: Web Design & SEO Company

7 Things that South Carolina Doctors Should Have on Their Web Sites

Focus on the patients

It is easy for hospitals and doctors to get so caught up in the excitement of building their websites that they forget about the patients – focus should be on the patients and other people who will be using the website, that is the only way the website will succeed.

A website name that is easy to remember

Names that are hard to remember will not attract patients and vice versa. Doctors should note that the use of hyphens in their website name makes it hard for patient and other surfers to remember. Another no-no is using the name of the doctor in the website, unless the doctor is well known. Doctors should consider having two web site names. One can be the doctor’s long and hard to spell name and one can be a much simpler version. Both website addresses can point to the same website, meaning it is not necessary to updated two different websites.

Easy navigation

The website should be made in such a way that it is easy for users to find the information they need. The website should have clearly visible calls to action such as ‘subscribe’ or ‘buy’ buttons. A doctor should note that his/her website is only one of many websites having the same function and the competition is only a mouse click away.

Informative

Building an informative website takes a lot of time and energy, but the rewards are worth the trouble. Having a well-designed website is not enough and an informative website will build the doctor’s credibility. With time, the website (and the hospital) will become known as a resource and the doctor will be called upon for a professional opinion by the press and others – this is free press. Doctors should use blogs to update their websites with journal-like information.

Security

Security is a major concern for internet users and if a website will be storing credit card numbers, personal information and customer lists, the doctor should invest in the security of the web site, commiserate with the value of that data and the business. It is important to make sure that the website is not connected to the hospital’s computer network because if a hacker can get access to the web server, it is only a matter of time before they can find a way through it to a computer on the same network.

Fresh content

No one likes stale content – this pushes potential clients away from the website. If the website is going to display news of any kind, it is even more important that the content displayed is fresh, especially if there is a date next to the content.

Search engine optimization

Search engine optimization increases the website’s visibility, meaning when someone does a simple search, the optimized websites are displayed first. Search engine optimization will draw higher volumes and better quality of traffic to the website. This is achievable by having a website that is full of unique text content and that contains related keywords throughout the content.

123Triad webdesign offers affordable custom website design. Our full service website design company only hires certified website designers. Please contact us today on 1-800-720-0816 for your next web site design project.

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