Search Engine Optimization 101
By Justin Moreira – 123Triad Web Design

Search marketing is widely recognized as a highly effective way of reaching customers online. The word Search Engine Optimization is a technical term used to describe online marketing through search engines. It is the process of analyzing and developing a site to enable search engines to read, comprehend, and index it correctly. If the content of your website is ignored by the search engines then the search engines can not index your site. What does this mean to you? If your site isn’t indexed then no one will find your site by searching for it in any major search engine such as Google, Yahoo, MSN, AOL, etc. The consequence is that your website will experience less traffic resulting in less profit for your business.

How does it work?

The content that search engines looks at can be described as any words, information, or photos that are placed on a website to create a general topic. That is, simply put: all information included on any given site. The content then goes on to provide a base from which “keywords” can be pulled. Keywords are the most specific words derived from the real purpose or content of your website. Keywords contain the composite meaning or definition of what your website is really all about.

What can we do to improve your ranking?

	Analyze to identify the best-suited keywords for your business.
	Optimization of the internal link structure.
	Optimization of Meta content.
	Deep submission strategies to ensure inner pages are indexed.
	Systematic hand submissions to major search engines.
	Reciprocal linking to increase link popularity.
	Re-submissions to keep you at the top.
	Re-optimization and tweaking to enhance positions.

In conclusion search engine optimization is just one way to improve your marketability to millions of consumers. The main purpose of search engine optimization is to increase the quantity and quality of traffic that circulates through your website. The bottom line is the more traffic through your website the more probability that you are going to reach consumers interested in your industry or products.