Custom Website vs. Template Website
By Justin Moreira – 123Triad Web Design

What is the difference between a Custom Website vs. a Template Website?

A custom website is developed by scratch and is formatted with original material, not pre-fabricated designs.  A template website is a pre-packaged visual design.  A template is typically composed of pre-fabricated material, such as backgrounds, banners, main navigation links, and masthead areas.

Why choose to develop a Custom Website vs. a Template Website?

A custom website gives you the ability to develop a unique one of a kind design that fits your business and/or industry.  A custom website is typically designed around a company image.  The key features of a website, such as a header, navigational menu, font and other professional images, are designed to correspond to a company image.  A custom website, depending on the design team, is also typically developed to be search engine friendly.  What does this mean?  It means a custom website can be built to increase the volume and quality of traffic to a website, therefore, accumulating more profit for a business.

The numbers show that a template website can be designed fast and cheap, however, template websites can look very generic depending on the concept and design team.  Also, there is the possibility that a competitor will be using the exact template that you are utilizing for your company.

In summary, the importance of a professional design presence for a business cannot be underestimated.  An individual visiting a website gauges the validity and credibility of your business by your website design and visual presentation.  If you do not have a professional website design, your business is losing credibility, clients, and money.